Should I? Shouldn’t I?
It is with trepidation that I wade into the fetid swamp of
comments erupting from the new Colorado Springs visual and editorial identity.
The dread derives from three factors:
- Cukjati
qualified as one of the final branding firms in the competition for the
work. I don’t want my comments to be taken as disparaging to Stone Mantel,
the process or the respected people involved.
- My
western Kansas Quaker upbringing: I’m more comfortable working hard and
serving my clients in the background noise of the community than speaking
out publicly. And finally,
- Comments
on visual and editorial approaches to branding are entirely subjective
often reflecting the individual’s bias more than anything. Does the uproar
about the new Colorado Springs logo and tagline merit a comment?
Yes, I finally decided I should comment — because there are
lessons to learn.
