Showing posts with label Tropicana. Show all posts
Showing posts with label Tropicana. Show all posts

Thursday, July 28, 2011

Design Trends...Should We Follow Them?

By Konstance Smith, Art Director

As creatives it’s important to be informed on current design trends. Viewing trends and the work of others helps stimulate our own unique ideas and pushes us to be more inventive, creative, and original. If we want to be the best, (and we do) it is vital that we know the current techniques used and the work that is being produced. We need to know what our competition is doing. Studying trends helps us to evaluate our own work to ensure that we prevent our designs and ideas from becoming boring and stale.