Cukjati's Rocky Mountain State Games Poster Brings Home Top Honors

At the recent the National Congress of State Games Symposium, in Oklahoma City, OK the poster Cukjati designed for the Rocky Mountain State Games was awarded Top Honors for Best Poster for a State Games. 

Social media and you

By Troy Stiles 

We've all heard about this social media stuff and there’s more to it than just narcissistic status updates and net shorthand. (Which btw: I had no idea there were this many chat acronyms – http://www.netlingo.com/acronyms.php LOL!) Facebook and Twitter are the current rulers of the social space as we know it, but there are many others like Foursquare, YouTube, and LinkedIn that are vying for a piece of the online pie, too.

Let's face it, client face time is decreasing

By Ryan Schaul, Director of Client Services


Way back in the day, during the time period of Mad Men and such, three martini lunches were the considered the norm in the area of agency account service—a lot of schmoozing and a lot of boozing day in, day out; being in front of clients as frequently as possible was norm.  Keeping agency top of mind awareness for the client was key back then.

What makes a good media buy?

By Kristen Porter, Media Buyer


What does make a good media buy? The goal is to first define who and what you want to reach. In these fast moving and changing times, there are endless ways to reach your target… but it’s who exactly you want to reach- what’s their age? Are they married? Male/female? Do they have a family? What’s their income level? Where do they live? What do they like to do? What’s their occupation? Answering these questions will help lead you to where you should advertise. I like to sit down with the client and define the above BEFORE doing anything else. The biggest mistakes I have seen are when a client says that they want to advertise during a specific program or on a certain radio station or during a certain sporting event because “that’s my team” or because they “love that show” or “listen to that station all the time.”

Design Trends...Should We Follow Them?

By Konstance Smith, Art Director

As creatives it’s important to be informed on current design trends. Viewing trends and the work of others helps stimulate our own unique ideas and pushes us to be more inventive, creative, and original. If we want to be the best, (and we do) it is vital that we know the current techniques used and the work that is being produced. We need to know what our competition is doing. Studying trends helps us to evaluate our own work to ensure that we prevent our designs and ideas from becoming boring and stale.

Great account service….Is there such a thing?

By Ryan Schaul, Director of Client Services


If you look online for tips to providing good agency account/client service, you’ll find a lot of the same general ideas or message points - just written differently by each industry expert or client service professional. All these “tips” are fine and work for the most part when it comes to providing good account service.