What makes a good media buy?

By Kristen Porter, Media Buyer


What does make a good media buy? The goal is to first define who and what you want to reach. In these fast moving and changing times, there are endless ways to reach your target… but it’s who exactly you want to reach- what’s their age? Are they married? Male/female? Do they have a family? What’s their income level? Where do they live? What do they like to do? What’s their occupation? Answering these questions will help lead you to where you should advertise. I like to sit down with the client and define the above BEFORE doing anything else. The biggest mistakes I have seen are when a client says that they want to advertise during a specific program or on a certain radio station or during a certain sporting event because “that’s my team” or because they “love that show” or “listen to that station all the time.”

Cukjati's Air Force Football poster earns top 10 spot

Since college football isn't fully underway yet, and it's highly un-American not to want to know who is the best, the Bleacher Report decided to rank the top 50 College Football Posters in the country. Cukjati's design for the Air Force football team's poster earned a top 10 ranking (#7 in fact).

Check out the full story and rankings here:
http://bleacherreport.com/articles/781880-college-football-2011-ranking-the-top-50-teams-by-schedule-posters

Design Trends...Should We Follow Them?

By Konstance Smith, Art Director

As creatives it’s important to be informed on current design trends. Viewing trends and the work of others helps stimulate our own unique ideas and pushes us to be more inventive, creative, and original. If we want to be the best, (and we do) it is vital that we know the current techniques used and the work that is being produced. We need to know what our competition is doing. Studying trends helps us to evaluate our own work to ensure that we prevent our designs and ideas from becoming boring and stale.

Pleased to meet you. Let’s be friends.

By Troy Stiles, Director of Business Development


As a relative newcomer to the world of Business Development I've got a lot to learn. I like knowing. I like learning. And right now, I feel like I don’t know a whole lot, which means that I've got a lot to learn on the topic of Business Development.

Great account service….Is there such a thing?

By Ryan Schaul, Director of Client Services


If you look online for tips to providing good agency account/client service, you’ll find a lot of the same general ideas or message points - just written differently by each industry expert or client service professional. All these “tips” are fine and work for the most part when it comes to providing good account service.